Working with the innovators and  inventors at Wearatec was a wonderful dive into the familiar world of luxury watch enthusiasts. I’m no stranger to this (obsession with) exceptional quality and sought-after complications. This project was an inspired combination of the digital technology that I work with every day and an art form of classic technology – watches.

Wearatec’s branding and website planning project involved a delicate balancing act between investors and visionaries – ensuring that all business ideas and ambitions were included in the messaging, design and functional capabilites of this innovative proposition.

Wearatec work with the strap makers of luxury watches to incorporate smart data capabilities without detracting from the pleasure and aesthetic of the highest-end watches. Using the most advanced aerospace materials this product is small refined and powerful and completely unique in the market.

The brand is established, UI/UX designed. I look forward to seeing it come to life once launched on the market. ‘Watch’ this space… ;o)