Meamina | Superyacht - Frances Martini
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Meamina 60m Benetti photoshoot - running shot
Arrival onboard a charter yacht in the BVIs
Water fight on the aft deck of Meamina, 60m Benetti
Formal dining room onboard a superyacht
Photo of family playing on the beach
Family jumping off the back of a superyacht
Photo of 60m superyacht Meamina in the BVIs
CATEGORY
Branding, Copywriting, Creative Direction, Photography, Print, UI/UX Design, Video

60m Benetti, Meamina

An elegant superyacht with a contemporary approach, Meamina is positioned for luxurious family adventures.

Branding and creative production for Meamina’s yacht charter marketing campaign. Shot in the BVIs, the 4 day lifestyle shoot included helicopter to capture aerials and models to portray the story. The shoot visualises a day in the life of a family onboard this luxurious and elegant superyacht, with a natural photographic style evoking family yacht charter moments that touch the heart.

The shoot includes interior photography of the spaces and interior design details. During the shoot we also took professional profile pictures of Meamina’s crew for the crew section of the website.

We designed and printed a coffee-table book, hard-cover brochure and designed and built a website which the crew managed using a CMS, to create updates about Meamina’s adventures.

This is one of the most iconic yacht charter photo shoots ever produced. The images have been used by charter companies across the world and are still used to represent some of the largest superyacht charter brokerages today.