Branding, Copywriting, Creative Direction, Photography, Print, UI/UX Design, Video
60m Benetti, Meamina
An elegant superyacht with a contemporary approach, Meamina is positioned for luxurious family adventures.
Branding and creative production for Meamina’s yacht charter marketing campaign. Shot in the BVIs, the 4 day lifestyle shoot included helicopter to capture aerials and models to portray the story. The shoot visualises a day in the life of a family onboard this luxurious and elegant superyacht, with a natural photographic style evoking family yacht charter moments that touch the heart.
The shoot includes interior photography of the spaces and interior design details. During the shoot we also took professional profile pictures of Meamina’s crew for the crew section of the website.
We designed and printed a coffee-table book, hard-cover brochure and designed and built a website which the crew managed using a CMS, to create updates about Meamina’s adventures.
This is one of the most iconic yacht charter photo shoots ever produced. The images have been used by charter companies across the world and are still used to represent some of the largest superyacht charter brokerages today.