Lumity - Frances Martini
Frances Martin-Isaacs, Creative Director for luxury beauty brand.
Branding, Creative Strategy, Creative Direction, UI/UX design, London
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Lumity essential oil product shoot
CATEGORY
Copywriting, Creative Direction, Photography, UI/UX Design

Lumity

Website redesign, photo shoot, digital and print ad campaigns.

RESULTS

Brand and UI/UX redesign resulted in a 70% increase in engagement.

Lumity approached me to audit their website, and increase sales.

I  developed a new visual identity and brand messaging, focusing on the scientific benefits and tangible results of this well-being product.

The website redesign has resulted in a 70% increase in engagement and conversions, proving that great branding and UI really does mean business.

A product photo shoot for the launch of Lumity’s new facial oil displays the golden glow that resonated in its effect on complexions of all ages.

A digital and print ad campaign has been met with resounding success, as thousands of strong women, including high-profile celebrities are subscribing to Lumity as an intrinsic part of their daily beauty and anti-ageing routines.