Advertising, Copywriting, Creative Direction, Creative Strategy, Social Media
Linkedin campaign for luxury healthcare insurance | Private Client by BUPA
As creative lead on this advertising campaign project for Relevance, we created campaigns that addressed the brief’s challenges, and engaged the audiences defined in Relevance’s profiling reports. I worked closely with the team at Private Client by Bupa to ensure that all language and visual elements were perfectly on-brand to the level of precision expected by a multi-national organisation.
The results were a Linkedin carousel ad campaign targeted at a B2B broker audience with HNW clients and static banner Google display adverts.